As we have all seen, the private loan has undergone an enormous development in recent years, to know the evolution of the private loan we must go back to the time when the economic recession began, which we have been suffering since 2008; Since then, a large number of families and companies have been in an urgent situation of lack of financing, all of this due to the closing of the loan that banks and credit institutions started. This conjuncture prompted that the best option was to resort to private credit sources, this entails a push and development for this type of companies, which saw how their businesses were growing and expanding; In fact, private lenders find that it is increasingly necessary to use more effort and energy to disseminate the information of their companies to their corresponding clients and for this they implement different powerful marketing strategies.
Business category for grant loans
This is a business category in which there is a lot of competitiveness and lenders are currently doing their best to be a benchmark where they can distinguish themselves from their competing counterparts. So much so, that some grant small loans, others may even lend money for free, various strategies depending also on whether the client is enrolled in any defaulters file.
It is a business model where private money that comes from private lenders performs financing work through the invaluable help of some online web platforms. Currently everyone is interconnected, through these tools it is possible to connect investors who want to get more benefits from their savings, there are also companies looking for this type of financing that the bank or savings bank will not grant.
List of elements
The list of elements that have been very influential in this type of development are the following:
–The development of Internet technologies and also of electronic commerce was very important.
–There is currently more vigilance and data on the results of investments made by other lenders, as opposed to the strategies that had their deposited base in Private Equity.
–The lenders have been gradually improving their working system, therefore they are now much more trained, have greater resources and preparation so that they can carry out their operations in complete safety.
–There is also a good demand from lenders who need alternatives that are cheaper, transparent and social, much more than the old financial products and services, especially since the beginning of the 2008 financial crisis.
Private equity companies
Despite what many are thinking about it, these private capital private lender companies have a very good preparation to carry out their work, they can grant credits that have been previously announced in their campaigns. These private equity companies have the obligation to make binding offers of consumer loans or credit and, where appropriate, notify the denial of the same. This offer must be made in writing. With the signature of the company representative and except for rare occasions or extraordinary matters. The term of duration should never be less than 10 business days from the date it is delivered.